Scottish spirits maker Macallan partnered with auction house Sotheby’s to sell off a 64-year-old bottle of Scotch in a Lalique-branded decanter to benefit the nonprofit organization, charity: water.
Today in luxury marketing – Hermes launches ad campaign to defend the ‘unique know-how, values and the culture of the house’; Richemont’s focus on saving cash pile damps Hermes speculation.
SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?
Black Friday and Cyber Monday represent major fulcra in mass-market sales strategies, but some observers doubt Thanksgiving weekend’s significance for prestige brands.
Audi of America has launched a new iPad application to promote its 2011 A8 vehicle and drive foot traffic to its dealerships.
Ritz-Carlton is boosting its holiday reservations via a variety of fall and end-of-year themed packages.
British automaker Bentley is offering 14 customizable design options in its 2012 Continental Flying Spur.
Today in luxury marketing – Richemont shines as Asians splash out on Cartier; Models replace Madonna for the spring Dolce and Gabbana campaign; Tod’s sees excellent 2011 results, shares up.
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
