Montblanc has created a collection to honor Princess Grace of Monaco that includes a jewelry set, timepiece and writing instrument which reflect the style and elegance of Princess Grace, while also donating $1 million to her namesake foundation.
Online retail remains the most profitable channel, beating in-store and mobile purchasing, according to findings from a report by Forrester Research for Shop.org.
Today in luxury marketing – Neiman’s reports loss; Order Missoni for Target by phone; Superga taps Mary-Kate and Ashley Olsen.
E-signature services are a primary example of how luxury brands can employ cloud-based solutions to scale quickly and enhance the customer experience.
NEW YORK – Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
British automaker Rolls-Royce Motor Cars celebrated the centennial of the brand’s first 100-mile journey with experimental speed car 1701 through a procession of 17 historic branded vehicles headed by the 20-Ghost Club.
U.S. fashion house Ralph Lauren paired its solo New York Times iPad application sponsorship with an exclusive Ralph Lauren magazine print supplement accompanying the October issue of Conde Nast’s Vanity Fair magazine.
Positive Luxury, a recently-launched online magazine, looks to bring to light environmentally- and socially-conscious luxury brands such as Christian Louboutin, Missoni and Smythson, while providing easy access to their products.
The Ritz-Carlton, Toronto is using the ongoing Toronto Independent Film Festival to build up its social media followers, with location-based city tips on foursquare, exclusive videos and photos and a tweetup, which is a real-time, Twitter-based Q&A session using hashtags.
