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Missoni firms mobile strategy for fall/winter collection
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
Ecommerce to play bigger role in luxury retail Thanksgiving weekend
Luxury retailers should plan a more concerted ecommerce push this Thanksgiving weekend to capitalize on the expected major growth in holiday sales, according to consulting firm BDO.
Lexus targets progressive demographic with online talk-show campaign
Lexus is targeting a younger generation of luxury auto consumers with an online talk-show initiative titled Darkcasting in promotion of its CT 200h hybrid vehicle.
AT&T, T-Mobile, Verizon form joint venture to power contactless mobile payments nationwide
AT&T Mobility, T-Mobile USA and Verizon Wireless have formed a joint venture called Isis, a national mobile commerce network that will let consumers use their mobile phones to make point-of-sale purchases.
Saks, Google and former Tiffany & Co. exec – News briefs
Today in luxury marketing – Saks profit surges, expects merry Christmas; Google revamping its fashion search engine?; Former Tiffany exec to revamp elite Italian brand.
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Luxury Daily, Nov. 16, 2010 – Womens Wear Daily flaunts luxury ties in grand centennial push
Fine watchmaker Girard-Perregaux tries on augmented reality mobile app
Swiss watchmaker Girard-Perregaux is letting consumers try on its products without ever stepping foot in a store using augmented reality technology in its new mobile application.
Waterford Crystal targets young demographic with People’s Choice partnership
Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.