Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.
In a reverse-psychology move, hotel chain Ritz-Carlton is now asking its guests to let the brand “stay with them” through a brand platform revitalization that will include video, artwork, a Web site relaunch and new mobile projects.
Hermes is still fighting against what it sees as unfriendly advances from LVMH and has recently been allowed to sell shares to a private holding company rather than publicly. Therefore, experts believe that an acquisition by LVMH is not inevitable.
Online luxury retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers for its Fall 2011 campaign.
German automaker Audi is promoting its new 2012 A6 model with a broadcast, print and digital campaign that emphasizes the various obstacles that drivers face on the road.
Today in luxury marketing – Ralph Lauren hits stock highs; Ferrari proves recession proof as ultra-luxury sells out: cars.
Author Bridget Brennan discusses the difference between sex appeal and gender appeal in an excerpt from her book, “Why She Buys.”
The marketing hype surrounding the Missoni for Target collection seems to have paid off. The collection is now being sold on eBay after most items sold out, despite Target’s Web site crash the morning of the launch.
