Donatella Versace, Ferrari and Tory Burch – News briefs
Today in luxury marketing – Donatella Versace is teaching a new generation of designers how to thrive; Abu Dhabi firm Mubadala sells Ferrari stake; Tory Burch celebrates entrepreneurship.
Search Results for:
Mobile swiftly moves to core of all brand communications
Mobile exploded in 2010. My prediction that mobile budgets would double in 2010 held true as we saw clients increase their budgets over the course of the year.
Luxury Daily, Nov. 18, 2010 – Do luxury brands get mobile advertising?
Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
Michael Kors enables in-video commerce to drive holiday sales
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.
Online ad industry records most lucrative quarter ever
The online advertising industry is poised to record its best year ever after a historic third quarter in which it grossed $6.4 billion, according to the Interactive Advertising Bureau.
Audi eyes luxury auto sector dominance with 2011 slate
German automaker Audi is revealing a slate of new vehicles at the Los Angeles Auto Show this week with hopes of springboarding to the top of the U.S. luxury car market.
BMW, Balenciaga, sustainable luxury and China – News briefs
Today in luxury marketing -BMW chief says big-engine demand to rise as Chinese buyers seek more power; Balenciaga exhibit opens in New York; Sustainable luxury: new opportunities for growth.
How mobile empowers traditional business models
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
New Facebook message platform a game-changer for luxury brands
Facebook’s new message platform breaks down the wall between email and social media with the potential to reap significant rewards for luxury marketers who can master the ecosystem.