Luxury Daily, Nov. 22, 2010 – Lanvins partnership with H&M: savvy promotion or down-market dud?
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Lanvin’s partnership with H&M: savvy promotion or down-market dud?
The launch of Lanvin’s limited-edition line of apparel with H&M has generated significant buzz among fashion fans but could do little other than dilute the French designer’s brand, according to some experts.
Saks Fifth Avenue lets consumers purchase from entire inventory via mobile
Saks Fifth Avenue consumers can now shop Alexander McQueen, Yves Saint Laurent, Marc Jacobs and other high-end designers via a new mobile commerce-enabled site.
Los Angeles Times restyles magazine to bolster luxury advertising
The Los Angeles Times Magazine is increasing its focus on fashion and style in its pages, online and via branded events to generate heightened interest from luxury advertisers.
Jaguar highlights 75 years of history via iPad app
British automaker Jaguar is promoting its 75th anniversary with an interactive iPad application that highlights the brand’s history and shows off its C-X75 concept car.
Burberry, Bloomingdale’s and Facebook – News briefs
Today in luxury marketing – Burberry sales soar on the back of digital and brand strategy; Bloomingdale’s holiday windows are filled with video screens; Using Facebook to hype holiday shopping.
Five reasons why your ecommerce site needs video
Today, video is a must-have for e-businesses concerned with search engine optimization, conversion rates and brand identification – essentially, any company with an online presence and intent to succeed.
What Google’s Boutiques.com means for luxury ecommerce
Search titan Google’s fashion portal Boutiques.com could set a new standard for luxury ecommerce by providing consumers a more intelligent and personalized shopping experience.
Luxury Daily, Nov. 19, 2010 – What Googles Boutiques.com means for luxury ecommerce
Affluent consumers still spending less in recovering economy: Booz
The frugal habits that affluent consumers adopted during the economic downturn have continued or worsened over the past year, according to Booz & Co.