Starwood Hotels & Resorts is initiating the first new branding campaign in three years for its Luxury Collection hotels that will mainly run in print publications and travel Web sites.
To complement the Audi A6 safe driving campaign, the German automaker debuted the Driver’s Pledge, which encourages consumers to be safer drivers through television ads that debuted Sept. 18 during the 63rd Emmy Awards.
French fashion house Van Cleef & Arpels has unleashed interactive, charity-based ad units on Condè Nast’s W magazine Web site that evoke compassion while simultaneously marketing products from its Fall collection.
Swiss watchmaker Longines is using print catalogs to engage both returning and new consumers in a way that fully showcases the brand’s diverse audience around the world.
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations.
Today in luxury marketing – Prada first-half profit jumps 74 percent on new stores, Asia growth; Gossip Girl collection to be sold at Neiman Marcus, Saks.
Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?
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British department store Harrods is positioning itself as a fashion authority and kicking off London Fashion Week with the start of its new monthly online magazine, The Review.
British fashion house Burberry is live-streaming its women’s Prorsum runway show today and letting consumers buy looks immediately following – a move that experts feel will strengthen the brand’s relationship with young, affluent consumers seeking instant gratification.
