Saks Fifth Avenue connects with shoppers via Foursquare promotion
Saks Fifth Avenue is driving foot traffic to several of its locations as part of a cross-promotional effort with InStyle magazine that integrates the mobile social game Foursquare.
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Steuben Glass reconstructs Web site to appeal to broader audience
American home furnishing company Steuben Glass remodeled its ecommerce Web site as it repositions its brand to connect with a wider audience.
Bulgari, Karl Lagerfeld and luxury brands online – News briefs
Today in luxury marketing – Bulgari signs China retail deal with Hengdeli for luxury watches; Karl Lagerfeld may be creating a lower-priced clothing line for Macy’s; Luxury brands tailoring approach to the Web.
How coupling QR codes with PURLs can increase response rate
QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing efforts.
How Twitter Analytics can benefit the luxury market
Twitter’s new analytics product launches at year’s end and could be very helpful to luxury brands hoping to understand how to finetune and leverage their activity on the social media Web site.
Luxury Daily, Nov. 23, 2010 – How Twitter Analytics can benefit the luxury market
Affluent consumers poised to spend big on Thanksgiving weekend
All sign are pointing towards a profitable Thanksgiving weekend for luxury brands as affluent consumers appear likely to open their purse strings and spend more on Black Friday and Cyber Monday than last year.
Louis Vuitton mobilizes Journeys campaign in Esquire iPad app
Louis Vuitton is engaging iPad owners with a rich-media ad unit from its recent Journeys campaign in Esquire’s December 2010 issue.
Donna Karan improves security and efficiency of ecommerce site
Donna Karan is striving to produce a more effective and easy-to-use ecommerce experience by improving the security and efficiency of the site’s operational processes.
Burberry, Gucci, Lanvin and Tumblr – News briefs
Today in luxury marketing – Burberry, Gucci battle for fans on Facebook; Shoppers spent as much on H&M Lanvin as they might have on real Lanvin; Fashion 2.0: The fashionable rise of Tumblr.