NEW YORK – Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.
A Milan court charged designers Domenico Dolce and Stefano Gabbana last week with more than $1 billion in unpaid taxes, leaving some to wonder what impact the duo’s legal troubles will have on their brand.
Bentley Motors is boosting its merchandising strategy with the launch and promotion of holiday-themed apparel and accessories.
Home decor ecommerce site One Kings Lane is hoping to expedite and increase merchandise sales during the holiday season with the launch of an interactive shopping race and the brand’s first iPhone application.
Luxury automaker Audi is enhancing its image as a purveyor of high-performing, technologically advanced vehicles by serving as the official automotive sponsor for the Audi Birds of Prey Men’s Alpine World ski race.
Today in luxury marketing – Prada nine-month net triples as Asian shoppers buy more luxury; Ferragamo jumps into social media arena; Buy luxury retail stocks, Barclays says.
Going mobile is not a one-size-fits-all proposition. Luxury retailers can choose from three general approaches.
Luxury brands have started to explore Facebook’s viability as a retail channel as the social network continues to position itself as the one stop shop for communications, networking and marketing on the Internet.
British ecommerce destination Net-A-Porter has partnered with Gucci to sell the Italian designer’s products through its Web site and mobile offerings.
