A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
Today in luxury marketing – Dior’s grey lady; Jean Paul Gaultier wants people to wheel themselves around in his furniture; BMW’s Quandt Family vows to uphold commitment to automaker.
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
High-end retailers kept pace with mass-market brands to stake huge sales figures this holiday weekend as consumers shelled out more than $45 billion, including historic revenues online.
Stella McCartney has launched a redesign of its ecommerce Web site in the United States and Britain, marking the first time consumers from the latter country have been able to buy the designer’s products online.
British apparel and accessories designer Mulberry has launched its first mobile application to let consumers shop its looks from their iPhones and iPads.
Luxury brands should focus on creating eye-catching online display ads to take advantage of the projected 11 percent growth in holiday ecommerce this year, according to comScore.
Today in luxury marketing – H&M says Lanvin collection performing well in China, Russia; Porsche seeks backing for rights issue; Social-media pitches help retailers draw shoppers.
The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising’s influence on consumer behavior?
