Has email become a luxury discount channel?
A growing number of luxury brands and retailers have turned to email messaging as a tool for driving sales through significant discounts. Should they?
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Lancome, Aveda most digitally competent upscale beauty brands: study
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
Cartier ramps up holiday ecommerce strategy with dedicated gift store
French brand Cartier debuted the Winter Tale holiday gift store to highlight its selection of jewelry and accessories while driving awareness through a marquee banner ad placement on The New York Times’ Web site on Black Friday.
Hublot strives to keep ahead of innovation curve with iPhone app
Swiss watchmaker Hublot is aiming to keep up with mobile marketing through the launch of an iPhone application that leverages the innovative usage of augmented reality and 360-degree views of its products.
Ralph Lauren, Louis Vuitton and Barneys New York – News briefs
Today in luxury marketing – Ralph Lauren’s digital manifest destiny; Another trio for Louis Vuitton; Will top firings change Barneys’ cool?; Images from Tom Ford’s secret hypercontrolled runway show are out.
Leading retailer apps for holiday shopping 2010: What luxury brands can learn
The nation’s leading retailers have pulled out all stops for their holiday shopping applications. How do they fare? And what are the takeaways for luxury marketers and retailers?
Supreme Court deals blow to luxury claims against online counterfeit sales
The United States Supreme Court declined to hear Tiffany & Co.’s trademark infringement lawsuit against eBay to effectively place the onus of counterfeit enforcement on brands.
Luxury Daily, Dec. 1, 2010 – Supreme Court deals blow to luxury claims against online counterfeit sales
Audi attributes potential record sales year to Super Bowl ads
Audi of America claims that the brand is on track to have its best sales year in large part because of advertising during the past three Super Bowl broadcasts.
Gilt Groupe ditches flash sales for upcoming men’s retail site
Gilt Groupe is eschewing the flash-sale format that has made it an ecommerce force with the launch next summer of a full-price men’s retail destination online.