Four metrics for adding neighborhood-level data to go hyper-local
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
Givenchy shows Liv Tyler’s womanly side; A riveting behind-the-scenes look at Karl Lagerfeld’s Pirelli calendar shoot; Viktor and Rolf on art, commerce and superstition.
The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper the ability to precisely target consumers that makes display advertising a valuable tool to luxury brands.
Audi of America showcased its new electric car and charging station at the Design Miami sustainability forum last month in an attempt to market itself as an eco-friendly brand.
Auction house Christie’s has launched a suite of mobile tools such as a device-optimized Web site, applications and SMS alerts to bolster its digital strategy.
Shoe designer Stuart Weitzman continues to extend its brand into the accessories space with the development of an eco-friendly handbag line made for its 2011 spring/summer line.
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.
It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.