David Yurman drives in-store foot traffic via mobile coupons
Upscale brands such as David Yurman and John Varvatos are offering mobile coupons to consumers via the Town&Country iPhone application.
Search Results for:
BMW, Dior, Yves St. Laurent and Burberry – News briefs
Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
Three reasons why Google’s Android is succeeding
The release of the Samsung’s Galaxy tablet and Sony’s Google TV are heralding in a new era in the mobile ecosystem – the Android Age.
Luxury Daily, Dec. 8, 2010 – What YouTube can do for luxury brands that let loose
What YouTube can do for luxury brands that let loose
Luxury marketers who can key-in on YouTube’s potential for delivering engaging branded videos to a mass audience have a step up in connecting with the next generation of affluent consumers.
Bulgari uses mobile apps as glorified product catalogs
Bulgari is expanding its mobile strategy to target different consumer groups with its specific applications for various products.
Zegna hypes ecommerce debut with exclusive two-day preview
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
Faberge strives to restate luxury status with new collection pushed via app
Russian manufacturer Faberge is attempting to reaffirm its status as one of the top luxury brands with its new “Carnet de Bal” white-diamond collection, which it is promoting via an iPhone application.
Louis Vuitton, Jimmy Choo and Dolce & Gabbana – News briefs
Today in luxury marketing – LVMH’s Louis Vuitton challenges copycat bag imports; Jimmy Choo steps back into men’s footwear; Check out the first Dolce & Gabbana campaign not to feature Madonna in about a year.
Mobile commerce success starts with a device-agnostic approach
With the increased mobile commerce activity the industry has seen especially during the holiday season, the debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.