The hidden power of suggestion in risk-taking

Published: February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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New designers, Balmain, Audi and luxury booms – News briefs

Published: January 22, 2015

Today in luxury marketing – Versus Versace and Gucci get new designers: What does it all mean?; From Kardashian to couture: How Balmain got its 21st-century buzz; Audi to sit out Super Bowl for first time in 7 years; Here’s the difference between the Chinese and Japanese luxury booms.

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