Mercedes uses tongue twisters to emphasize dangers of the road
German automaker Mercedes-Benz is illustrating a metaphor in its new film to promote safe driving and its Pre-safe Brake feature.
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Amazon, Bergdorf Goodman, Venezuela and Mercedes – News briefs
Today in luxury marketing – Amazon’s fashion push is starting to take hold with shoppers; How I broke into fashion: Bergdorf Goodman’s Linda Fargo; Shaming “Chavistas”: Venezuela activists decry officials’ luxury lifestyles; How Mercedes plans to recapture its early lead in robo-cars.
Porsche, Mercedes-Benz dominate luxury space in vehicles kept longest
Automakers Porsche, Mercedes-Benz and Audi are proving to be the luxury brands that dominate in terms of longevity and customer loyalty.
Richemont, Longines, Four Seasons, Mercedes-Benz and Sotheby’s – Live news
Luxury Daily’s live news from May 19 – Richemont acquires 5pc stake in Dufry; Longines Masters moves final leg of show jumping tour to New York; Four Seasons celebrates Global Wellness Day with worldwide events; Mercedes-Benz affirms clean energy goals with solar storage; Sotheby’s sells Basquiat painting for record-setting $110.5M.
Mercedes-Benz affirms clean energy goals with solar storage
German automaker Mercedes-Benz is extending its eco-friendly impact beyond electric cars with the launch of a solar energy solution.
Coach, luxury train, real estate and Mercedes – News briefs
Today in luxury marketing – Could Coach be the next LVMH?; Tickets sell out to Japan’s new luxury train, despite costing thousands; Creative marketing for luxury condos; Mercedes maintains luxury US sales lead as segment dips 1.6pc in April.
Mercedes shows the dramatic power behind the waves of Portugal
German automaker Mercedes-Benz is putting a poetic twist on branded films in its latest documentary that follows a professional surfer as he attempts to break a world record.
Prada, magazines, Mercedes and China’s jet-set – News briefs
Today in luxury marketing – Prada introduces singular store concepts in luxury resorts; Luxury magazines finally face digital headwinds; Will Mercedes follow VW in ditching diesel models?; Refurbs and rental planes in vogue as China’s jet-set seek value.
Marc Jacobs, grey market, Trump and Mercedes – News briefs
Today in luxury marketing – Marc Jacobs under the microscope as LVMH sees overall strength; Grey market has become a necessary evil for luxury watchmakers; Trump’s travel ban is hitting luxury hotels the hardest; Daimler shares rise after results boosted by Mercedes sales and one-off gains.
Mercedes, Live Nation partner for personal concierge ticket-purchasing service
Germany’s Mercedes-Benz and ticketing platform Live Nation are entering into a symbiotic relationship that will give consumers the option to purchase tickets through a personal concierge if they own or lease one of the automaker’s vehicles.