Luxury Daily, January 23, 2019 – Think of print as a retail experience: Town & Country exec
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Chanel gets television treatment with runway documentary
French fashion label Chanel is giving consumers a firsthand look at the preparations for its runway presentations with a new Netflix film.
42pc of young affluents look to brands for cultural inspiration: Highsnobiety
Young luxury consumers are more interested in quality goods that are unique, artistic and reflect their values, according to new research from Highsnobiety.
Swarovski links with DKNY for fashion jewelry
The Swarovski Group has entered a multi-year licensing deal with fashion label DKNY to produce a jewelry line using the company’s crystals.
Louis Vuitton brings luggage legacy to print
French fashion house Louis Vuitton, with its longstanding reputation as a luggage manufacturer, is sharing this heritage through another durable good: an illustrated book.
Collaborations, co-creation allow luxury to remain relevant
HONG KONG – Entering creative partnerships can help brands venture into new categories or modernize their image, but luxury labels need to keep their DNA at the heart of collaborations.
Pharrell Williams turns designer for Chanel
French fashion house Chanel is furthering its collaboration with musician Pharrell Williams through a capsule collection.
YSL Beauty taps Kaia Gerber as latest face
France’s Yves Saint Laurent Beauty has named Kaia Gerber as its new global makeup ambassador.
Tapping India’s luxury potential amidst business and creative disruptions
India is a long-term play. A luxury marketer needs to be patient, keep controls in place and let the brand–customer relationship evolve.
Michael Kors, Ralph Lauren own greatest share of luxury online traffic
Five brands accounted for approximately two-thirds of the total 186 million visits to luxury Web sites in the past year from the United States, according to new data from PMX Agency.