First set of Sephora at Kohl’s locations open
LVMH-owned beauty retailer Sephora has begun to open its stores at Kohl’s locations across the country.
Search Results for: armani
Have China’s “traffic stars” become toxic for beauty brands?
Also referred to as “little fresh meat,” these pretty-faced male stars come with a massive young female fanbase who are especially attuned to spending money on the brands that their idols promote.
Luxury labels still slacking in transparency efforts
Transparency is essential for the fashion industry to achieve true sustainability, but a new report shows that many brands are keeping their practices opaque.
How can luxury brands earn cultural credibility from China’s Gen Z?
As noted in the white paper “Culture, Culture, Culture,” co-released by Highsnobiety and the Boston Consulting Group, cultural credibility has democratized the luxury space and obliterated the idea of the “brand category.”
How Givaudan sniffed out success in China
Givaudan’s fragrances have become extremely popular with Chinese consumers, whose desires for fine fragrances have been rapidly changing.
Luxury makes presence known at controversial Olympics
Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.
Is Kuaishou the next big thing for luxury livestreaming in China?
Kuaishou, despite boasting nearly 380 million daily active users, has yet to attract much attention from global luxury brands.
Matchesfashion, Roger Federer debut limited-edition sneakers
British online retailer Matchesfashion is celebrating the return of sports this summer through a creative collaboration with Swiss professional tennis player Roger Federer.
Ferrari selects AWS as official cloud provider
Italian automaker Ferrari is leveraging Amazon Web Services (AWS) machine learning, analytics and compute capabilities to accelerate innovation across its road cars departments, GT competitions, Ferrari Challenge and Formula 1 team Scuderia Ferrari.
Ferrari drives into fashion sector with inaugural collection
Italian automaker Ferrari is going from the race track to the runway with the launch of its first in-house fashion collection, indicating a major step in its strategy to expand the brand beyond the automotive sector.