Luxury Daily, January 4, 2018 – Marketers should beware influencer “middle ground” to augment ROI
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Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Luxury Daily, December 11, 2017 – Chatbots require constant maintenance or risk becoming brand liability
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Tiffany tops list of millennial-favorite jewelers
Across most product categories, affluent millennials are largely divided on their favorite luxury brands.
Prada proves most-popular brand for television name-dropping
Many luxury brands receive organic mentions from television writers, but Prada, Gucci and Chanel are the labels who have been referenced the most.
Luxury Daily, November 14, 2017 – Populism has knocked down luxury’s preexisting barriers
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Social media platforms – Luxury Memo special report
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.