Today in luxury – Nicolas Ghesquière, poster boy for fashion-against-Trump; Gucci to return to Men’s Fashion Week; UK businesses’ Brexit frustration mounting with the costs; Under Chinese ownership, Lanvin shows signs of a turnaround.
Today in luxury – Why is Louis Vuitton opening a workshop in Texas?; Barneys seen moving ahead with Authentic Brands bid; Rethinking luxury hotel design to connect guests with nature; Why people associate “cold” with luxury products.
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Brands and retailers still fall short of consumers’ expectations for seamless omnichannel experiences, but luxury brands are among those that stand out from the pack.
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Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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French fashion house Louis Vuitton is embarking on a multichannel partnership with game developer Riot Games, as luxury brands begin to take note of the vast opportunity within the esports industry.
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French fashion house Louis Vuitton is looking to engage consumers through entertainment by launching a YouTube vertical centered on television-style content.
