Outdated POS poses challenge for omnichannel retail: BRP

Published: April 26, 2019

According to new research, almost all consumers consider the ease of a retailer’s checkout process when choosing where to shop, pointing to the importance of having up-to-date point-of-sale (POS) systems in place at bricks-and-mortar stores.

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Outlets: Fashion dreamlands or nightmares?

Published: April 25, 2019

Only the smartest high-end fashion brands can succeed in selling high volumes of expensive merchandise. And even those that are successful are only profitable thanks to their plan B: outlets stores offering discounted prices.

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Top 10 mobile efforts of Q1

Published: April 3, 2019

Content continues to be a predominant theme in mobile marketing, as brands develop music, podcasts and editorial guides designed to engage consumers on the smallest devices.

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