Influx of smart watches unlikely to halt traditional horology
As wearable technologies advance and become more popular among consumers, should traditional watch manufacturers embrace this growing trend?
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Robb Report brings time to life with Watch Collector app
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.
Robb Report sheds the winter blues with February travel issue
The Ritz-Carlton and American Express’ travel club Inspirato were among the travel and hospitality marketers targeting readers of Robb Report looking for an exotic escape from the dull winter months.
Fostering authentic consumer relationships: 3 E’s every luxury brand should know
A defining quality of most luxury brands is that they have stood the test of time. However, the emergence of digital technology has changed the way that consumers interact.
Global haute horlogerie interest climbs 12 pc: report
Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.
Bulgari flaunts star power to aid philanthropic efforts
Italian jeweler Bulgari is promoting its Save the Children ring with a star-studded video on its Facebook page and a dedicated Web page.
Tatler cleanses palate by avoiding grand New Year theme in January issue
Gucci, Chanel and Dior vie for attention in the January issue of Tatler that avoids cover-to-cover New Year hurrahs in favor of a subdued gift guide, some resolution cues and its normal array of cultural stories.
Top 10 luxury brand mobile apps of the year
In 2013, mobile applications were used by luxury brands as learning tools with elements of entertainment that both increased consumer knowledge and awareness of products and services.
WSJ. magazine ends year with 19pc ad increase from year-ago period
Chanel, Hermès and Bulgari advertised in The Wall Street Journal’s WSJ. magazine supplement’s double holiday issue to promote its fine jewelry as the publication’s affluent readership prepared for their holiday purchases.
Tag Heuer fetes 2013 McLaren collaboration with $14K watch
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.