Vanity Fair broadens global reach with Mexico expansion
Condé Nast-owned Vanity Fair is planning to increase its print circulation in Mexico starting April 2015.
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Condé Nast, Bloomingdale’s, London’s Design Museum and Zegna – News briefs
Today in luxury marketing – Condé Nast reshuffles digital group, to be headed by video exec Fred Santarpia; Bloomingdale’s devotes windows to Montblanc Extreme; At London’s Design Museum, Women Fashion Power; Behind Zegna’s big bet on film.
Luxury Daily, October 17, 2014 – Easy days are over in China
Hugo Boss touts fall/winter menswear collection on Details via mobile ad
German label Hugo Boss chose Details magazine’s mobile Web site to showcase its fall/winter 2014 collection through several advertisements.
Mikimoto positions pearls as everyday accessory in new ad effort
Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.
Robb Report’s September edition aligns industries via Maserati, Zegna cover story
Italian automaker Maserati and menswear label Ermenegildo Zegna are aiming to raise awareness for their Quattroporte collaboration on the cover of Robb Report’s September issue, while setting the stage for the imprint’s fall fashion coverage.
Luxury Daily, September 16, 2014 – Zegna weaves bespoke service into multicultural film series
Pictures from Luxury Retail Summit: Holiday Focus 2014
Luxury Daily presented the Luxury Retail Summit: Holiday Focus 2014 on Sept. 9 in New York. Here are pictures taken during the event.
Luxury Daily, September 9, 2014 – Barneys outlines multiplatform holiday campaign with Baz Luhrmann
Bergdorf Goodman, Yoox, Twitter and Ferrari – News briefs
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.