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Attention luxury brands: JustLuxe reaches 2.5M affluents per month
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
St. Regis caters to affluent travelers’ every whim with mobile app
Starwood Hotels & Resorts’ St. Regis New York gives guests a bite of the Big Apple with its custom E-Butler iPad application that serves as a concierge and an insider’s guide to New York.
Cadillac targets thought leaders with W, Vanity Fair print ad buys
General Motors’ Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
11 key consumer trends luxury brands should watch in 2011
As 2010 comes to a close and 2011 is on the horizon, there are 11 key trends to watch for in the New Year, according to trendwatching.com.
Luxury Daily, Dec. 30, 2010 – 11 key consumer trends luxury brands should watch in 2011
Countering counterfeits: How luxury brands are challenging the knock-off culture
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.