Today in luxury marketing – Louis Vuitton shoe trunk from 1920s offered for $68,500; Galliano issues unreserved apology, vows to seek help; Five ways to recreate life after Oscars 2011 PR buzz; BMW leads US luxury sales in February as Cadillac tops Lexus, Mercedes.
Today in luxury marketing – New Verizon iPhone? Kenneth Cole’s got it covered; Prada sales rise 31pc; From truffles to watches, UAE luxury retail surges; Google’s Boutiques.com gets analytical.
LVMH Moet Hennessey Louis Vuitton owes its $27 billion in revenue for 2010 to the quality of its products and an innovative marketing strategy.
Today in luxury marketing – Kylie Minogue becomes the face of new Lexus ad campaign; McLaren teams up with Tag Heuer to release a new watch; Couture isn’t so dead, after all, according to Givenchy, Dior, Armani and Chanel execs.
Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
Armani is expanding the reach of its fashion show for the Fall/Winter 2011-2012 men’s collection by streaming it live online on Jan. 18.
