Infringements and counterfeits are result of brand’s success: attorney
One of the biggest challenges that luxury brands face with counterfeiting is loss of business in terms of revenue. What should they do to get a handle on this?
Search Results for: dior
March 22, 2011 – Harrods, Nordstrom on same page: in-store, online consistency key
Bentley, Magaschoni and Hedi Slimane – News briefs
Today in luxury marketing – Apprentice open day at Bentley; Magaschoni launches handbags; Hedi Slimane implies he won’t go to Dior, might design again; Beijing targets luxury ads amid wealth gap.
Are luxury brands in the tank for product placement?
Careful product placement in movies, television and music videos can influence brand perception, build awareness and solidify an already-established reputation. Do luxury brands get it?
Luxury Daily, March 17, 2011 – Are luxury brands in the tank for product placement?
Chanel chooses Blake Lively to introduce Mademoiselle handbag collection
French powerhouse Chanel is matching elegance and classic beauty to promote its new Mademoiselle handbag collection by using Blake Lively as its newest brand ambassador.
Luxury Daily, March 9, 2011 – Bloomingdale’s embeds multichannel touch points into direct mail strategy
Luxury Daily, March 8, 2011 – Bulgari sale to LVMH sends message: Scale key to long-term survival
Bulgari sale to LVMH sends message: Scale key to long-term survival
Keep aside LVMH’s voracious appetite for lustrous brands. Ignore its lust for luxury houses not ready to tie the knot. The name of the luxury game now is economies of scale. And that is the back-story behind the planned LVMH acquisition of Bulgari.
Luxury Daily, March 4, 2011 – Will print make comeback as marketers struggle with Internet clutter?