Bloomingdale’s flaunts fragrance and beauty finds from luxury brands such as Chanel, Chloe, Armani, Nars, La Mer, Dior and Marc Jacobs with its Beauty Benefits spring catalog to increase in-store traffic.
Today in luxury marketing – John Galliano fired from his eponymous label; Chanel wins judgment in infringement case; Maserati teams with bicycle maker Montante Cicli to create a luxury two-wheeler; Louis Vuitton’s beautiful creatures.
Today in luxury marketing – BMW to show plug-in concept in China; Star designer leaves Balmain fashion house; Manhattan luxury sales climb back, slowly; New study finds 25 pc of shopping conversations posted online while in-store.
Mobile video viewing in the United States is up 40 percent year-over-year, indicating that luxury brands may find it in their best interests to implement video viewership in their mobile strategy, according to a new study by market researcher Nielsen.
A predominant luxury marketing rule in the past had been based on the attitude: “If a celebrity is needed to sell the product, there is a problem with the brand.”
Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
LUXURY DAILY The News Leader in Luxury March 28, 2011; ***************************************** Category: Multichannel PORSCHE TAKES NEW DIRECTION WITH MULTICHANNEL CAMPAIGN https://www.luxurydaily.com/18035/ By Rachel Lamb Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share […]
Creative directors and founders of brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch have that special personal touch that wins them brownie points with consumers. What is the magic recipe?
Bernard Arnault, chairman/CEO of LVMH Moet Hennessy Louis Vuitton, will be presented the Woodrow Wilson Award for Corporate Citizenship at The Woodrow Wilson International Center in Washington April 7.
With the passing of Elizabeth Taylor yesterday, a chapter closed in the book of glamour. Are there enough celebrity spokespersons with her stature and pulling power who can move the needle for luxury brands?
