Top 10 luxury branded mobile apps of 2011
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in 2011, developing applications that engage, entertain and inform a multitude of affluent consumers.
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in 2011, developing applications that engage, entertain and inform a multitude of affluent consumers.
The four-day live auction of late actress Elizabeth Taylor’s personal luxury items broke a slew of records in auctionhouse Christie’s history and brought in a total of $156.8 million.
De Beers Diamond Group is focusing on the Chinese market with the opening of its second bricks-and-mortar store in Hong Kong.
Watchmaker and retailer Tourneau is upping its digital presence by revamping its Web site and optimizing it for mobile to allow a seamless multichannel experience.
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.
Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.
The Yves Saint Laurent museum exhibit is heading to the Denver Art Museum in March 2012 and luxury hotels such as the Four Seasons and Ritz-Carlton are leveraging the event to increase guest traffic on the heels of the skiing season.
The launch of luxury-focused magazines such as Vogue, Allure and Myself in markets including Russia, the Netherlands and Italy is indicative of a booming luxury print market, according to industry experts.