Chanel leads iconic brands with optimized jewelry, watch sites
French fashion house Chanel is taking one giant leap for iconic luxury brands with the launch of two mobile-optimized sites for its fine jewelry and watch collections.
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Luxury Daily, May 5, 2011 – Luxury goods spending could reach $275B in 2011: study
Luxury Daily, May 4, 2011 – Are high-end brands on too many low-end channels?
W magazine print ads reflective of flourishing luxury market
Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products.
Luxury Daily, April 28, 2011 – Mercedes-Benz outlines 2011 US marketing strategy
Luxury Daily, April 27, 2011 – Top 10 luxury branded mobile sites of Q1
Saks runs Friends & Family email promo to drive in-store, online traffic
Department store chain Saks Fifth Avenue has turned to email to increase in-store traffic by sending opt-in users alerts for the store’s Friends & Family sale.
Bulgari shoots Kirsten Dunst and lion in same frame
Jewelry and fragrance manufacturer Bulgari is paving the way in multisensory marketing with a new video featuring actress Kirsten Dunst to push its fragrance, Mon Jasmin Noir, that incorporates sight, audio and the envisioning of smell.
Top 10 social media luxury marketers of Q1
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Top 10 social media luxury marketers of Q1