A blueprint for luxury brands to go mobile
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
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Is the luxury footwear arms race on?
With the recent acquisition of luxury footwear company Kurt Geiger by Jones Group following the sale of Jimmy Choo to Labelux last month, the two massive conglomerates are being presented with new opportunities that rival fashion empires LVMH and PPR.
LVMH will not back off. What should Hermes do?
Luxury conglomerate LVMH Moet Hennessey Louis Vuitton is stuck in the craw of family-owned scarf and leather-goods maker Hermes. Crying foul is not working – not with that famed collector of luxury houses, Bernard Arnault.
Impressive Q1 results from LVMH, Hermes reflect potential industry comeback
Luxury retailers and conglomerates LVMH, Saks Fifth Avenue, Hermes and PPR displayed phenomenal earnings for the first quarter of 2011, indicating that this could be the industry’s comeback year.
Luxury Daily, May 24, 2011 – Impressive Q1 results from LVMH, Hermes reflect potential industry comeback
How luxury brands can tailor Facebook to their own needs
Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.
May 19, 2011 – Harrods breaks first mobile app to drive store traffic
Harrods breaks first mobile app to drive store traffic
British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Maintenance of customer relationships key concern at Luxury Interactive conference
The chief expectation for attendees at the Luxury Interactive Conference: Integrating Your Marketing and Branding Strategies Globally May 24-25 are case studies of luxury brands whose examples will help the industry to more effectively navigate in the future.
IWC brandishes exclusive print ads in Modern Luxury pubs
Swiss watchmaker IWC Schaffhausen is flaunting exclusive images and content of its Portofino timepiece collection available only in May issues of Modern Luxury publications, shot by renowned fashion photographer Peter Lindbergh.