Italian jeweler Bulgari is targeting Celebrity Cruises’ affluent clientele with the opening of its new boutique on the vessel “Celebrity Silhouette,” set to start its maiden voyage from Hamburg, Germany July 23.
Luxury houses and automakers are increasingly developing new and interesting videos and commercials for social media and television that break boundaries and get noticed amidst the clutter of advertising in the second quarter.
Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.
Conde Nast’s Architectural Digest’s July issue epitomizes understated luxury while paying tribute to the memory of recently-deceased actress Elizabeth Taylor by publishing her home for the first time in history.
French fashion house Louis Vuitton is cementing its status as a luxury watchmaker with the acquisition of long-time partner La Fabrique du Temps.
Even in the face of increasing digital and social media marketing, print is still a reliable way for luxury brands to reach target consumers. Luxury marketers are realizing this and using the summer weather to advertise new products.
NEW YORK – LVMH’s Benefit Cosmetics recently launched an ecommerce site in China, whose trial-and-error approach depicts the main worries and tips that most brands should take into consideration when trying to reach that kind of audience.
