Luxury Daily, March 1, 2012 – Burberry grabs eyes in multi-faceted Vogue display
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Cartier, Christian Louboutin, Fisker and The Plaza – News briefs
Today in luxury marketing – Cartier ads to hit the screen; Fisker automotive names new CEO; Luxury hotels and social media: The Plaza; Questions for Christian Louboutin.
Fashion labels snatch up Vanity Fair Hollywood issue ads
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
Chanel chooses video to debut Boy Chanel collection
French fashion label Chanel is using a mini-film shot by Karl Lagerfeld to build hype for its upcoming campaign for the Boy Chanel handbag collection.
Consumer confidence reaching recession-level lows: study
Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
Departures March/April ad revenue up 36pc
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
W magazine proves that print is not dead with 25 pc ad increase in March
Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
Making TV ads more effective for luxury brands
Television is a mass medium, the reach of which cannot be easily measured. However, brands can use updated techniques to ensure that their advertisements are better received by the target audience.
What 2011 earnings say about the 2012 luxury shopper
Even though the industry as a whole did not report superlative earnings, luxury retailers came out on top at the end of 2011, indicating that the luxury shopper should continue to flourish in 2012.
Gucci, Chanel kick off advertising on retooled Vogue Paris site
Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.