Major luxury marketers such as Giorgio Armani, Louis Vuitton, Chanel, Christian Dior, Dolce & Gabbana, Hermes, Saks Fifth Avenue, Marc Jacobs and Yves Saint Laurent have taken considerable real estate in W magazine’s September fashion issue.
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?
Just as luxury marketers globalize their Web sites and Facebook pages, it is as important to ensure that their branded mobile applications can appeal to consumers worldwide.
Luxury branded banner ads in tablets are few and far between and some companies are not grasping just how advantageous a large-screen, magazine format can be to display products and services to affluent, global consumers.
Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
Experience site Pursuitist.com has officially launched and combines upscale technology, destinations, reviews and information about the luxury industry in one place for the current affluent consumer.
Conde Nast’s British society magazine Tatler is partnering print and digital by incorporating an augmented reality jewelry feature to accompany its Web site relaunch and the release of its September issue.
