Baselworld 2014 innovations propelled by social media

Published: April 4, 2014

Each year at Switzerland’s Baselworld Watch and Jewelry Show jewelers, watchmakers and fashion houses gather to showcase their latest creations to capture consumer attention by reaching new levels of innovation.

Share on FacebookShare on LinkedInShare on Twitter

Baselworld 2014 mobile app encourages social sharing

Published: March 14, 2014

The annual Baselworld watch and jewelry show held in Basel, Switzerland, March 27 through April 3 has developed a mobile application to help attendees keep track of what they have seen as they traverse the many booths set up by the world’s leading watchmakers and jewelers.

Share on FacebookShare on LinkedInShare on Twitter

Aston Martin packs app with bespoke options

Published: March 13, 2014

British automaker Aston Martin is showcasing its bespoke capabilities with a new configurator application that lets enthusiasts play with possibilities.

Share on FacebookShare on LinkedInShare on Twitter