Luxury Daily, September 8, 2011 – Bloomingdale’s connects with NBC in augmented reality, in-store campaign
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Nielsen accredited to rate digital campaigns by MRC
The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.
Luxury Daily, September 1, 2011 – Saks to host live-streaming in-store window display for Fashion’s Night Out
Balenciaga, Alexander McQueen and Marc Jacobs – News briefs
Today in luxury marketing – Balenciaga transitioning to a Louis Vuitton retail model?; Alexander McQueen: Savage Beauty coming to the UK?
Gucci first to break Condé Nast social sidekick Web tool
Italian fashion house Gucci is upping its social media presence using Condé Nast’s new social sidekick, an interactive Web tool that allows brands to update news and content from their digital platforms in real time.
Luxury store design critical to increase repeat shoppers
Since buying a luxury product is often an experiential process for consumers, in-store design is increasingly important for luxury brands and can help drive repeat customers.
Luxury Daily, August 26, 2011 – Luxury cosmetics, fragrance push may be a reflection of unstable economy
Mr. LVMH: Can Marc Jacobs do it all?
The rumor mill has been churning out whisperings of designer Marc Jacobs moving from Louis Vuitton to LVMH sibling Christian Dior, making the industry wonder if the designer can do it all or if he is spreading himself too thin.
Luxury Daily, August 23, 2011 – Mr. LVMH: Can Marc Jacobs do it all?
Luxury Daily, August 22, 2011 – Mercedes, American Express partner to co-brand first automotive credit card