Estée Lauder wears makeup authority mantle with how-to video channel
Beauty brand Estée Lauder is taking its cosmetics authority to the masses with the release of its new YouTube channel already boasting 35 videos.
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Luxury Daily, September 27, 2011 – Will luxury suffer with the return of multiple European currencies?
Who aced the Luxury Daily secret mobile shopper test?
Lipstick sales are a barometer of an economy’s health. So Luxury Daily decided to run the first secret shopper test to evaluate the performance of the six leading luxury department stores. The purchase: an Yves Saint Laurent Rouge Pur Couture lipstick.
LVMH acquisition of Hermès not inevitable: experts
Hermes is still fighting against what it sees as unfriendly advances from LVMH and has recently been allowed to sell shares to a private holding company rather than publicly. Therefore, experts believe that an acquisition by LVMH is not inevitable.
Net-A-Porter taps augmented reality, print for Fall marketing campaign
Online luxury retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers for its Fall 2011 campaign.
Luxury Daily, September 13, 2011 – Audi, BMW dominate digital marketers in China: L2 Think Tank
Audi, BMW dominate digital marketers in China: L2 Think Tank
NEW YORK – Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
Is Galliano done with the luxury industry?
Following a lengthy trial in Parisian courts, former Christian Dior creative director John Galliano has been found guilty of a hate crime for an act committed in February. This is leading industry experts to wonder whether or not his reign in the luxury industry is over.
Luxury Daily, September 12, 2011 – Is Galliano done with the luxury industry?
Christian Louboutin, Chinese millionaires and Galliano – News briefs
Today in luxury marketing – Christian Louboutin sees excitement at his first-ever men’s store in Paris; Paris court finds Galliano guilty.