Luxury Daily, October 20, 2011 – Are direct-owned branded luxury shops crowding out department stores?
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Top 10 luxury Fall print campaigns
In a largely digital world, luxury brands have shifted some of their focus towards other mediums such as online and mobile. However, print advertisements remain one of the most effective platforms on which luxury products can truly be shown.
Ritz-Carlton bolsters appeal with Breast Cancer Awareness spa promos
The Ritz-Carlton Hotel Co. is doing its bit for Breast Cancer Awareness Month with a new program at its spas that will benefit the Look Good … Feel Better organization.
What luxury-focused magazines can gain from tablet versions
Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within.
Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
British fashion empire Burberry took the first-place title in L2 Think Tank’s Digital IQ Fashion Index, with Gucci, Dolce & Gabbana, Tory Burch, Ralph Lauren, Hugo Boss, Louis Vuitton and Michael Kors in the top 10.
Luxury Daily, October 11, 2011 – Will rough diamond market hamper Harry Winston Q4 sales?
How to avoid turning the luxury brand into a commodity
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
The truth about breaking into China
China is one of the hottest markets on the globe, producing the youngest millionaires out of any country. However, the country is vastly different from other demographics and breaking into it is not a simple feat.
Luxury Daily, September 30, 2011 – How should luxury brands react to talk of a recession?
Luxury Daily, September 28, 2011 – Nordstrom reigns for multi-platform digital prowess: e-tailing group