Condé Nast’s Vogue is up 208 advertising pages for high-end fashion and beauty brands this year to date, which is the largest paging and percentage growth in the core and extended set, claims the magazine.
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
Upscale jewelers such as Tiffany & Co., De Beers and Cartier are tapping into consumers’ holiday spirit with festive advertisements in British magazine Tatler’s December issue that also features holiday shopping and party guides and a list of the most eligible people in England.
Condé Nast’s W magazine is up 44 advertising pages this year to date and features a slew of new luxury advertisers such as Gucci Fragrance, Jimmy Choo, Saks Fifth Avenue, Van Cleef & Arpels and Dom Perignon.
LONDON – Condé Nast and Hearst, publishers of fashion magazines Vogue and Harper’s Bazaar, respectively, say that the luxury industry is going strong and will continue to flourish regardless of the economy.
The Chinese social media scene can provide leverage for luxury brands attempting to foray into the emerging market. Unfortunately, with the different social outlets, it can also create a headache for marketers that are used to westernized social networks.
French fashion empire Louis Vuitton is slated to launch its first fragrance in the near future and by doing so is stirring up contemplation of the true value that brand extensions give to a luxury label.
European debt crises, shaky stock markets and a worldwide slump in consumer confidence have all plagued the third quarter, but luxury marketers have been showing impressive results during this time. Is the luxury industry resistant to the world’s economic struggles?
