Luxury Daily, January 6, 2012 – How luxury brands can set up on Google+
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Top 10 luxury marketing ideas in 2011
Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.
Top 10 luxury branded mobile apps of 2011
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in 2011, developing applications that engage, entertain and inform a multitude of affluent consumers.
Christie’s rakes in record-breaking $156.8M with Elizabeth Taylor auction
The four-day live auction of late actress Elizabeth Taylor’s personal luxury items broke a slew of records in auctionhouse Christie’s history and brought in a total of $156.8 million.
De Beers increases focus on China with new bricks-and-mortar store
De Beers Diamond Group is focusing on the Chinese market with the opening of its second bricks-and-mortar store in Hong Kong.
Tourneau reexamines entire digital strategy for increased customer experience
Watchmaker and retailer Tourneau is upping its digital presence by revamping its Web site and optimizing it for mobile to allow a seamless multichannel experience.
Top 10 luxury branded holiday 2011 videos
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.
Luxury Daily, December 14, 2011 – Top 10 luxury branded holiday 2011 videos
Architectural Digest ad fill rate jumps 112pc year over year
Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.
Luxury Daily, December 9, 2011 – Christian Louboutin most sought-after luxury footwear brand: study