Even though the industry as a whole did not report superlative earnings, luxury retailers came out on top at the end of 2011, indicating that the luxury shopper should continue to flourish in 2012.
Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.
The cruise industry suffered a blow last month with the highly-publicized tragedy involving the cruise ship Costa Concordia. Are new offers dug up by the industry meant to make up for indifferent or scared customers?
French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.
Luxury brands often find it useful to include videos, mobile commerce or gaming options in tablet advertisements, but this did not seem to be the case in the iPad application for Condé Nast’s Vanity Fair February issue.
Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.
Today in luxury marketing – Marc Jacobs: Not moving to Dior ‘was probably best for everyone’; Galliano goes gonzo for spring 2012; Tom Ford shoots spring campaign; Luxury car makers bet on SUV sales.
