Cartier parades brand history through film TV debut
French jeweler Cartier yesterday broke its new film L’Odyssee de Cartier, a chronicle of the brand’s 165-year-old history, on primetime television networks.
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Luxury Daily, March 2, 2012 – Barneys cuts back mailers to expedite online transactions
Luxury Daily, March 1, 2012 – Burberry grabs eyes in multi-faceted Vogue display
Cartier, Christian Louboutin, Fisker and The Plaza – News briefs
Today in luxury marketing – Cartier ads to hit the screen; Fisker automotive names new CEO; Luxury hotels and social media: The Plaza; Questions for Christian Louboutin.
Fashion labels snatch up Vanity Fair Hollywood issue ads
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
Chanel chooses video to debut Boy Chanel collection
French fashion label Chanel is using a mini-film shot by Karl Lagerfeld to build hype for its upcoming campaign for the Boy Chanel handbag collection.
Consumer confidence reaching recession-level lows: study
Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
Departures March/April ad revenue up 36pc
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
W magazine proves that print is not dead with 25 pc ad increase in March
Jewelry and watch brands such as De Beers, Rolex, Tiffany & Co. and Tacori have helped Condé Nast’s W magazine see a 25 percent increase year over year in advertisement pages for its March issue.
Making TV ads more effective for luxury brands
Television is a mass medium, the reach of which cannot be easily measured. However, brands can use updated techniques to ensure that their advertisements are better received by the target audience.