Condé Nast’s Vogue is enticing spring beauty and fashion purchases with advertisers and editorial in its April issue and is doing so by mixing high-end and mainstream marketers to appeal to a wider audience.
Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.
Where most luxury publications focus on celebrity endorsement to sell space, Condé Nast’s Tatler magazine is moving towards creating a luxury lifestyle image by carefully selecting only high-end brands and images in its April issue.
French fashion label Chanel is continuing the promotion of its online magazine Chanel Makeup Confidential through its Chanel Love Letters Facebook campaign.
Condè Nast’s W magazine’s April beauty issue flaunts a 36 percent advertising increase overall and soared to a 66 percent beauty ad increase from this time last year.
Today in luxury marketing – BMW confident of keeping luxury car sales crown; Steady deal flow expected in 2012; Galliano gets his very own job rumor; What men and women really want, according to social media.
Quite a few luxury brands including Givenchy, Tory Burch, Fisker, Yves Saint Laurent and Tod’s are shifting around major executives, making experts wonder whether this bodes well or poorly for the industry.
Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.
The new Facebook Timeline feature is being used by storied luxury labels including Burberry, Louis Vuitton, Tiffany & Co. and Lexus as a storytelling device for their fanbases.
