What makes someone covet a Kelly bag? What does Mini’s approach to marketing have in common with Nespresso’s? Uncovering the secrets of why and how these Ueber-Brands are created more equal than others is the focus of Rethinking Prestige Branding.
Today in luxury marketing – Fashion houses hit the road; China still purrs for Ferragamo’s luxury goods; Audi unveils ultralight bicycle with a car’s price tag in Japan; Private jet travel takes off.
The Madison Avenue Business Improvement District is inviting horologists to the largest fine timepiece marketplace in North America for the fifth annual Madison Avenue Watch Week April 20-25.
Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.
Fendi and Dior were among the fashion houses promoting the season’s “game changers” in the March issue of Condé Nast-owned Tatler.
Gucci, Giorgio Armani and Prada were among the luxury fashion houses to show off their “swank” and “swagger” in March’s twenty-first annual Hollywood issue of Vanity Fair.
