Luxury Daily, April 18, 2012 – Rolls-Royce to target women buyers, younger demo to widen appeal
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Luxury legacy key to long-term longevity in beauty industry: study
Storied beauty brands including Estée Lauder, Christian Dior and Chanel remain leaders in the industry most likely through an association with a high-fashion label or a time-measured status, according to the new Top 50 cosmetics brands study by Brand Finance.
Missoni extends aspirational line to China via ecommerce site
Italian label Missoni is using Shangpin.com as its exclusive Chinese retailer to tap into one of the fastest-growing luxury markets in the world.
Luxury ads take on affluent lifestyle in Elle Decor May issue
Luxury advertisers such as Restoration Hardware and Jenn-Air are using striking advertising images to leap off the pages of the May issue of Hearst’s Elle Décor, allowing affluent home brands to stand out among non-luxury placements.
Luxury Daily, April 11, 2012 – Top 10 luxury brand mobile efforts of Q1
Luxury Daily, April 10, 2012 – Louis Vuitton bolsters Amble app with new city guide series
Tiffany, Ralph Lauren reaffirm position as lifestyle brands in May Town & Country
Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month’s Town & Country magazine that features actress Gretchen Mol, private clubs and Britain’s Queen Elizabeth II.
Luxury Daily, April 9, 2012 – Top 10 luxury brand social videos of Q1
Top 10 digital luxury marketers of Q1
The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.
Luxury Daily, April 6, 2012 – Top 10 digital luxury marketers of Q1