Luxury Daily, May 11, 2012 – Dolce & Gabbana eyes aspirationals through vintage social video
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Net-A-Porter bolsters mobile presence with app update
Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.
Luxury Daily, May 7, 2012 – Jimmy Choo reinvents photo sharing via branded microsite
BRIC slowdown could affect second-half 2012 luxury progress
Although leading luxury conglomerates, automakers and retailers have posted stellar results for the first quarter, there is reason to believe that the rest of 2012 will not be as strong, some experts say.
Beauty, jewelry marketers tap W for summer product push
New advertisers to Condé Nast’s W magazine’s May issue including Dolce & Gabbana fragrance, Clarisonic, Burberry, John Hardy, Louis Vuitton, Tiffany & Co., Ulysse Nardin and Lexus helped to push the magazine up 3 percent in ad revenue from this time last year.
Automakers make up 54pc Chinese Internet searches: study
German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.’s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.
Robb Report taps lifestyle, hospitality ads to promote summer travel
CurtCo Media-owned Robb Report is looking to entice summer travel via hospitality, private jet and lifestyle advertisements in its May issue.
Gucci uses actress endorsement for China-area accessories campaign
Italian fashion house Gucci is featuring popular Asian actress Li Bing Bing in an accessories campaign that it developed exclusively for the Chinese market.
Luxury Daily, April 23, 2012 – How luxury brands can target deep-pocketed brides
TAG Heuer, Jaguar post fastest site-loading times in Q1
Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.