Burberry taps London as muse for multichannel autumn campaign
British fashion group Burberry is using hometown London as inspiration for its autumn/winter 2012 campaign starring Roo Panes and Gabriella Wilde.
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Dolce & Gabbana, Chanel boost visibility with new imagery in June Vogue
Luxury advertisers such as Chanel and Dolce & Gabbana showed new print campaigns that relied on intense images to appeal to affluent readers’ emotions to stand out against non-luxury advertisers in the June issue of Condé Nast’s Vogue.
Prada flaunts untouchable image in Polanski film
Italian fashion label Prada is presenting “A Therapy,” a short film starring Helena Bonham Carter and Ben Kingsley that demonstrates how the brand’s items are recognizable and coveted by everyone.
How brands can use YouTube to generate sales
Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
Will the Q1 profits sustain for luxury conglomerates?
Luxury conglomerates saw considerable revenue increases in the double digits during the first quarter, but it is likely that these sales will plateau in the remainder of the year.
Marc Jacobs pushes menswear via desert-set social video
Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
Luxury Daily, May 14, 2012 – Will Christian Louboutin Beauté dilute the brand name?
Will Christian Louboutin Beauté dilute the brand name?
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
Ralph Lauren, Chanel push fragrance in May Vogue
Luxury advertisers such as Ralph Lauren, Burberry, Gucci, Christian Dior and Oscar de la Renta are pushing branded fragrances in the May issue of Condé Nast’s Vogue, most likely to appeal to aspirational consumers.
Dolce & Gabbana eyes aspirationals through vintage social video
Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear collection.