Bergdorf boasts affluent lifestyle via women’s fall preview magazine
Department store Bergdorf Goodman is strengthening its authority in the New York lifestyle scene through editorial and advertisements in its latest women’s fall preview magazine.
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Luxury Daily, June 14, 2012 – Brazil, Chile offer more luxury growth opportunities than US, Europe: study
L2 Think Tank: Michael Kors, IWC top Facebook IQ
Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.
Luxury Daily, June 13, 2012 – L2 Think Tank: Michael Kors, IWC top Facebook IQ
Harrods retools ecommerce site with focus on editorial, personalization
London-based retailer Harrods is revamping its ecommerce site to feature a more interactive homepage with static scrolling, editorial content and curated items as well as a Favorites tool that lets users create a shopping list.
Mercedes chooses social for Father’s Day book push
German automaker Mercedes-Benz is pushing a new coffee table book published by teNeues that shows its history through photography as a Father’s Day gift.
80pc affluent spenders now on lower-income end: report
To reach the now-powerful group of affluent consumers on the lower-income end of the spectrum, marketers may want to become more accessible via brand extensions or refocused campaigns, according to Unity Marketing’s Annual State of the Luxury Market Report 2012.
W supplement proves valuable real estate for June issue
Gucci, Dolce & Gabbana, Yves Saint Laurent and other luxury advertisers took to the pages of both the June issue of Condé Nast’s W and its supplement “Trends” magazine to double the reach of ad campaigns.
Manolo Blahnik enters Harrods via Kurt Geiger-run in-store boutique
Spanish shoe designer Manolo Blahnik will bring its fall collections to London-based retailer Harrods in a new boutique under the shoe brand’s long-term agreement with Kurt Geiger.
Saks curates shopping guide trio for online beauty event
High-end department store chain Saks Fifth Avenue is positioning beauty items in an online event that gives consumers three shopping guides based on personality and style.