Luxury Daily, July 3, 2012 – Top 10 luxury brand social marketers of Q2
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Top 10 luxury brand social marketers of Q2
Luxury marketers including Bergdorf Goodman, Four Seasons, Harrods, Jimmy Choo and Michael Kors stepped it up a notch in their social media efforts during the second quarter with daily updates, videos, contests and Facebook applications that encouraged interactions with their followers.
Burberry, Ralph Lauren receive genius rankings in L2 fragrance IQ
Marketers Burberry and Ralph Lauren were the only two luxury brands to receive genius rankings in the inaugural L2 Think Tank Digital IQ Index: Fragrance, lauding the labels’ social media, commerce sites, mobile efforts and search marketing.
W’s 8pc ad page boost indicative of luxury revival
Given the support of marketers including Christian Dior, Marc Jacobs, Tom Ford, Chanel and Louis Vuitton in addition to W magazine’s 8 percent increase from last year, it is likely indicative that consumers are ready to spend again.
Louis Vuitton, Chanel most-searched handbag brands: research
Luxury marketers Louis Vuitton, Chanel, Gucci, Prada and Hermès are among the top 10 most-searched-for handbag brands globally, proving that European tradition rules in the eyes of luxury consumers, according to the World Luxury Index Handbags report.
Net-A-Porter US headquarters proves strength in luxury ecommerce spend
Online retailer Net-A-Porter is setting up its second headquarters in the United States to be present in its largest market, a move that could allow it to compete with other U.S.-heavy online retailers as the market shifts to favor ecommerce transactions.
The difference between old and young luxury brands on social media
Luxury marketers of all backgrounds and establishment dates are present on Facebook, Twitter, YouTube and foursquare, but given each label’s unique history and brand image, social media should not be a one-size-fits-all medium.
Marc Jacobs shifts gears to bolster Chinese social media
Marc Jacobs Intl. is bolstering its social media presence in China with the addition of a Sina Weibo account, a platform similar to Twitter.
Chanel picks black-and-white for collection, film to highlight tradition
French fashion label Chanel is pushing a new black-and-white film via social media to raise awareness for its new Ultra jewelry collection and to serve as a reminder of simplicity, one of its core design principles.
Luxury Daily, June 18, 2012 – Gucci combines physical, mobile commerce via digital store-in-store