Harrods bridges generational gap with youth-oriented in-store festival
London-based retailer Harrods is continuing to target younger consumers by creating a series of events that culminate in a fashion and music festival this weekend.
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August fashion magazine ad variety indicative of booming luxury spend
The wide variety of ads in the summer issues of luxury-focused publications spanning apparel, fragrance and high-end jewelry indicate that luxury consumers are ready and willing to spend on big-ticket items.
Chanel, Prada tap Vanity Fair for unparalleled pre-season exposure
Quite a few advertisers are using the August issue of Condé Nast’s Vanity Fair to push new products, but Chanel and Prada made the most impact through multi-page spreads that revealed their fall collections.
Luxury Daily, July 16, 2012 – How luxury brands can grow domestic demand
Michael Kors channels Hollywood Glamour for multichannel fall/autumn 2012
Apparel and accessories designer Michael Kors is using its roots for inspiration to create the new autumn/winter 2012 collection that channels 1930s Hollywood Glamour.
Luxury Daily, July 9, 2012 – Top 10 digital luxury marketers of Q2
Louis Vuitton, David Yurman hook super-affluents in The Private Journey summer edition
Marketers including David Yurman, Leviev, Louis Vuitton, Christian Dior, NetJets and Hublot are reaching an exclusive audience of super-affluent consumers via the summer issue of The Private Journey, a magazine that targets consumers with an average household income of $9.2 million.
Are agencies being cut out of mobile marketing plans?
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
Luxury marketers drive 79pc ad increase in WSJ Magazine
The Wall Street Journal’s WSJ. Magazine saw a 79 percent increase in advertising pages year-over-year in its July/August publication with new luxury advertisers to the issue such as Louis Vuitton, Ralph Lauren, Dolce & Gabbana, Bentley, Dorchester Collection, St. Regis and Trump Hotel Collection.
Top 10 luxury brand social videos of Q2
The second quarter of this year sparked the flaunt of videos that portrayed brand lifestyle, image, products and new collections important to a label. Social video is becoming an increasingly popular way for luxury marketers to bolster visibility and increase the probability of sharing.