Luxury Daily, August 8, 2012 – How luxury marketer H1 profit numbers can be knocked off-track
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How luxury marketer H1 profit numbers can be knocked off-track
Most luxury marketers have reported tremendous profits during the first half of this year, but there are a number of factors including the economy, the presidential elections and recurring debt crises that could hinder this progress.
Condé Nast Traveller taps Chanel, Omega for Sept. relaunch
Condé Nast Traveller is using its September issue as a launching point for a redesign under new editor Melinda Stevens with advertisers including Chanel, Omega, Christian Dior and Louis Vuitton to help kick it off.
Top 10 digital luxury marketers of H1
Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012.
Saks aims for summer foot traffic via charity effort
Retail chain Saks Fifth Avenue is holding the first annual Beauty Editors Day at its New York flagship store to benefit the Look Good Feel Better charity.
Still a huge potential for luxury marketers in China: study
Although spending growth is slowing down, there is still a huge potential for luxury marketers to form stronger ties to the affluent Chinese consumer through digital channels, according to a study by Ruder Finn and Ipsos China.
Luxury Daily, July 27, 2012 – How luxury brands can translate Harrods’ localized strategy
Harrods goes all-digital for fragrance push
London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.
Chanel, Sub-Zero fill out August Architectural Digest
Brands spanning jewelry, appliances and automakers fill out the August edition of Condé Nast’s Architectural Digest, giving the issue a lifestyle theme.
Lanvin, CEOs, luxury automakers and Jimmy Choo – News briefs
Today in luxury marketing – Behind the new Lanvin campaign; The new CEO: What it takes in today’s world; Cadillac ATS a choice contender in small luxury car market; Pierre Denis, former Galliano manager, is now Jimmy Choo’s CEO.