Top 10 social media luxury marketers of H1
The first half of 2012 opened up the doors for luxury retailers, fashion labels, automakers and travel brands to engage with affluent consumers through Facebook, Twitter, Pinterest and YouTube.
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Luxury Daily, August 20, 2012 – Top 10 social media luxury marketers of H1
How luxury marketers can retain exclusivity with a humanized brand approach
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
Condé Nast Britain print, digital publications see increased circulation
Condé Nast Britain publications including Vogue, Tatler, GQ, Brides, Vanity Fair, Glamour and Condé Nast Traveller have all reported increased circulation throughout this year, which means better visibility options for luxury marketers.
Luxury Daily, August 15, 2012 – Burberry solidifies brand image via weather-focused mobile, social efforts
Town & Country Sept. issue up 7pc year over year
Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod’s, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
South Korean luxury market growing 12pc each year: study
With multiple top-tier brand businesses, lucrative new consumer groups and a rapidly-growing affluent spend rate, South Korea is poised to be the next luxury powerhouse in Asia, even overtaking Japan, according to a study by Luxe Brand Advisors.
Top 10 luxury brand social videos of H1
Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.
Luxury Daily, August 10, 2012 – The difference between affluent male and female mobile customers
The difference between affluent male and female mobile customers
Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.