Swiss watchmaker Jaeger-LeCoultre partnered with Condé Nast’s W magazine to introduce the Generation W issue featuring a young group of 55 new art, style and movie stars through an event and print marketing campaign.
WSJ. Magazine’s September issue not only boasted a notable fashion ad page increase, but saw a shift from men’s to women’s creative since last year’s issue from luxury advertisers including Ralph Lauren and Bottega Veneta.
Advertisers including Chanel, Hermès, Ermenegildo Zegna, Salvatore Ferragamo, Burberry and Rolex helped Modern Luxury’s Manhattan magazine boost its revenue. It is claimed that so far in 2012, Manhattan is already 105 percent ahead of 2011’s total revenue.
Condé Nast’s Architectural Digest is up to 101 ad pages for its October issue, an approximate increase of 5.2 percent from this time last year and 11 percent so far this year.
Today in luxury marketing – How to trade the global luxury market today; Neiman Marcus caps solid year; European luxury groups on the lookout for crafts; Attacks on bling in China add to luxury’s woes.
Italian fashion house Gucci is flaunting its Gucci Icon handbags through a do-it-yourself contest that requires consumers to download, construct and design their own paper bag.
Italian label Gucci is capturing the appeal of life in Hollywood from a celebrity’s point of view in a short film featuring Premiere fragrance ambassador and actress Blake Lively.
