While Apple is dealing with some production issues as it tries to keep up with demand for its products, last week’s results suggest that the company could still generate over $200 billion in revenue in 2013.
Fairmont Hotels & Resorts’ The Plaza hotel in New York is channeling the energy for the upcoming Fashion Week by offering an exclusive package and a chance to meet a designer marketed primarily through a combination of digital and partnership efforts.
Private travel club Inspirato is pairing with cruise line Silversea to offer an exclusive new vacation option for its guests, likely in an attempt to drive summer voyages.
Crystal Cruises completed a $65 million, five-year project to redesign every room on the Crystal Symphony ship and will spread the word to consumers with multichannel efforts to have the largest reach.
Italian fashion house Gucci is pushing the new timepieces in its I-Gucci Sport collection with QR codes on digital images and video.
When it comes to tablets and their ability to engage consumers and entice them with marketing messages, we have not even scratched the surface.
Advertisers including Breguet, Cartier, Vacheron Constantin and Schumacher together lend a lifestyle vibe in the July issue of Condé Nast’s Architectural Digest.
To celebrate Chanel’s Little Black Jacket exhibition coming to New York, the French fashion label is using its boutique locations to drive sales and increase event awareness.
Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.
