Luxury Daily’s live news from March 16 – Porsche’s humorous side surprises fans in more ways than one; L’Oreal boosts digital efforts with latest acquisition; Tiffany’s Q4 net earnings see drop from US tax cuts; Nina Ricci management sees more change with new general manager; Mercedes unveils its headquarters in Atlanta; Tamara Mellon hires communications exec from Marc Jacobs.
Luxury Daily’s live news from March 16 – Porsche’s humorous side surprises fans in more ways than one; L’Oreal boosts digital efforts with latest acquisition; Tiffany’s Q4 net earnings see drop from US tax cuts; Nina Ricci management sees more change with new general manager; Mercedes unveils its headquarters in Atlanta; Tamara Mellon hires communications exec from Marc Jacobs.
German automaker Mercedes-Benz has unveiled its new headquarters location that embodies its luxury persona.
The annual South by Southwest festival in Austin, TX routinely draws some of the biggest names in technology, marketing, art, fashion and more, and this year is no different.
Today in luxury – Charlotte Olympia files for bankruptcy in US, set to liquidate; The $179.5K Mercedes S63 AMG convertible is cushy but cutthroat; Stymied by regulators, Airbnb looks to luxury vacations, hotels for growth; Aston Martin’s luxury condo revs up for 2021 completion.
Luxury Daily’s live news from Feb. 14 – Gucci beat other luxury brands in earned media value in December; The RealReal continues omnichannel transition with Las Vegas pop-up shop; Mercedes-Benz strikes multi-year deal with Publicis; MadaLuxe names co-founder and president Adam Freede as new CEO; Sotheby’s expands ecommerce options with interior design marketplace; Fashion rental start-ups Flont, Armarium partner for Hollywood pop-up shop.
Luxury Daily’s live news from Feb. 14 – Gucci beat other luxury brands in earned media value in December; The RealReal continues omnichannel transition with Las Vegas pop-up shop; Mercedes-Benz strikes multi-year deal with Publicis; MadaLuxe names co-founder and president Adam Freede as new CEO; Sotheby’s expands ecommerce options with interior design marketplace; Fashion rental start-ups Flont, Armarium partner for Hollywood pop-up shop.
French advertising group Publicis has scored big by winning a multi-year contract with Daimler’s Mercedes-Benz.
Today in luxury – What the death of daywear means for the brands that peddle it; Breitling CEO ditched racy ads featuring women as unsuitable; Mercedes-Benz is thinking of leaving the Detroit Auto Show; “A Saudi luxury prison”: How the kingdom squeezed billions from billionaires.
German automaker Mercedes has issued a public apology after offending the Chinese government, in another example of how global brands need to tread carefully in regard to cultural sensitivities.
