French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
Saks Fifth Avenue is partnering with Fairchild Fashion Media’s Footwear News for a Sexy Shoes contest spanning online, in-store and print channels that features shoe designers including Christian Louboutin, Gucci, Manolo Blahnik and Jimmy Choo.
London-based department store Harrods is upping its status as a destination in Britain by hosting the first Biennale des Antiquaires antiques and art fair in the country.
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
Luxury advertisers including Louis Vuitton, Bulgari, Rolex, Lexus, Hermès and Tiffany & Co. appeared in the second issue of Time Style & Design since its relaunch this spring that was prompted by the demand from the luxury market.
The St. Regis New York is collaborating with British automaker Bentley Motors to design a hotel suite and deem the 2013 Bentley Mulsanne the flagship vehicle in its house fleet in a move to highlight the status of both brands.
Hearst’s Elle magazine and department store chain Neiman Marcus are pairing up for a multichannel brand launch of Elle Accessories that includes a biannually published magazine and ecommerce site.
