Luxury Daily – October 29, 2012 – Michael Kors, Nordstrom cash in on iPhone 5 via digitalefforts
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Swarovski targets young women via mobile-based augmented reality
Precision-cut crystal maker Swarovski is pushing its new how-to book through companion iPhone and Android applications that let consumers virtually try on jewelry and see themselves as the book’s cover model.
Departures aims to please home-owners via brand extension
American Express Publishing’s Departures magazine is embarking on a second publication that will come out once a year and focus on architecture, design, home furnishings objets d’art and entertaining.
Luxury Daily, October 25, 2012 – Chanel, Barneys face flak for pushing brand envelope
Hermès, Cartier support before-and-after theme of November Architectural Digest
Luxury advertisers including Breguet, Hermès, David Yurman, Bulgari, Cartier, Tiffany & Co., Dior, Bottega Veneta and Chanel are flaunting fall ad campaigns in the latest 119-ad-page issue of Condé Nast’s Architectural Digest.
Luxury Daily, October 19, 2012 – Louis Vuitton: Content choices imperative for mobile site adoption
Tod’s fetes Italian roots through photography-focused app
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
Swarovski broadens brand accessibility through female-targeted book
Precision-cut crystal maker Swarovski is looking to make the brand more accessible to its female consumers through a how-to book published by French publishing house La Martiniere.
Neiman Marcus bolsters Christmas catalog via mobile touch points
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
Luxury Daily, October 9, 2012 – The difference in marketing towards males and females via email